TY - JOUR AU - Southwell, Brian AU - Ray, Sarah AU - Vazquez, Natasha AU - Ligorria, Tere AU - Kelly, Bridget T1 - A Mental Models Approach to Assessing Public Understanding of Zika Virus, Guatemala T2 - Emerging Infectious Disease journal PY - 2018 VL - 24 IS - 5 SP - 938 SN - 1080-6059 AB - Mental models are cognitive representations of phenomena that can constrain efforts to reduce infectious disease. In a study of Zika virus awareness in Guatemala, many participants referred to experiences with other mosquitoborne diseases during discussions of Zika virus. These results highlight the importance of past experiences for Zika virus understanding. KW - Zika virus KW - mental models KW - public understanding KW - science communication KW - viruses KW - risk communication KW - mosquitoborne diseases KW - Guatemala KW - vector-borne infections DO - 10.3201/eid2405.171570 UR - https://wwwnc.cdc.gov/eid/article/24/5/17-1570_article ER - End of Reference